Hybrid vehicles overtake EVs as dominant sellers for major brands

— The Oogway View

The EV transition narrative hasn't collapsed — it's been complicated by consumer behaviour that analysts underestimated. Hybrids filling that gap isn't a surprise to anyone who watched real-world adoption rates, but it does reframe how brands should be sequencing their electrification investments. The brands that kept hybrid programmes alive rather than betting entirely on full-EV pipelines are now sitting on the right product at the right moment. That's not luck; it's what happens when product planning stays honest about where buyers actually are.

— The Story

While the expectation over the last few years was that electric vehicles would take over internal-combustion-engined machines before too long, that narrative has struggled to gain much traction in rec