Renault commits to physical buttons as a core design principle

At a time when most manufacturers are stripping cabins down to glass slabs and calling it progress, Renault is making a deliberate choice to go the other way — and framing it as a matter of principle, not cost-cutting. That framing matters: it signals this isn't a temporary concession to older buyers but a stated design philosophy the brand intends to carry forward. For drivers who've grown tired of hunting through sub-menus to adjust the fan speed, it's a meaningful differentiator. The fact that Renault acknowledges the added cost and proceeds anyway suggests genuine conviction rather than marketing positioning.