
Zeekr's European push is worth watching because it represents one of the more serious Chinese EV brands attempting a foothold in a market that's both skeptical and increasingly regulated around imports. The 9X arriving on European soil — not just being announced for it — is a concrete step, not a press release. For anyone tracking how Chinese manufacturers are actually executing their Western ambitions rather than just declaring them, this is a data point worth noting. The pictures themselves tell you something about positioning: how Zeekr is choosing to present the car visually says a lot about which segment and which buyer they're targeting.
Images of the new Zeekr SUV that's landed in Europe