MINI Cooper Oxford Edition marks 25 years of the modern MINI, 125 units at £30,120

A run of 125 cars is small enough to feel deliberate rather than token, and the price point sits firmly in premium-supermini territory — this isn't a budget celebration. What's worth noting is that MINI is leaning into heritage as a marketing tool at a moment when the brand is navigating a significant transition toward electrification and new ownership direction under BMW and Great Wall. Whether the Oxford Edition reads as genuine commemoration or a limited-run sales lever depends on what it actually adds over a standard Cooper, which the pricing alone doesn't answer. For buyers, the scarcity is real, but so is the premium.