New Ford Bronco set for 2028, and it’s coming to the UK

Ford bringing the Bronco to the UK is a meaningful shift — this is a market that has historically been left out of the Bronco story entirely, and the decision to include it suggests Ford sees genuine appetite for a serious, body-on-frame off-roader here. The emphasis on a more rugged character points to Ford differentiating this generation clearly from the softer crossover end of its lineup, which matters at a time when most manufacturers are moving in the opposite direction. For UK buyers who've watched the Bronco from a distance, this is worth tracking — though 2028 is far enough out that the details will shift considerably before it arrives.