Zeekr 9X SUV targets Range Rover buyers at the premium end

Zeekr is not pitching the 9X against mainstream Chinese SUVs — it is going directly after the established European luxury benchmark, which tells you something about where the brand sees its ceiling. That ambition is worth taking seriously: positioning against Range Rover rather than undercutting it on price is a deliberate statement about perceived quality and buyer intent. Whether the execution actually holds up to that comparison is the real question, and it is one that matters for anyone watching how Chinese brands are choosing to compete in the West — not always on value, increasingly on prestige.