Axalta Names Ruby Red Its 2027 Car Color of the Year

Axalta's annual color forecast carries real weight in the industry because paint suppliers work years ahead of production, meaning this choice will likely influence what lands in showrooms. The shift toward a jewel-toned, shimmer-finish red signals a move away from the achromatic dominance — whites, greys, blacks — that has defined the past decade of automotive color. For enthusiasts, it's a reminder that color is one of the few remaining ways a car can carry genuine personality without adding a single horsepower. Whether buyers follow is another matter, but the direction being set here is worth paying attention to.