Ford’s fightback is on: five new EV and hybrid models for Europe by 2029

Ford's European retreat over the past few years — axing the Fiesta, shrinking the lineup, leaning hard on commercial vehicles — made it look like the brand had quietly given up on the passenger car market there. Five models by 2029 is a meaningful commitment, but the timeline is long enough that it should be read as intent rather than imminent action. The potential return of the Fiesta and Focus names carries real weight, because those weren't just volume cars — they were the reason a generation of European drivers trusted Ford in the first place. Whether the badge recognition translates when the cars underneath are fundamentally different products is the question Ford will have to answer.