FOM says Formula 1 popularity growth has only just begun

FOM's confidence here is notable precisely because the sport has already posted record attendance and viewership figures — claiming there is still more headroom is a significant statement about where they think the ceiling sits. The emphasis on on-track product as the foundation of growth is the part worth holding onto: it signals that the commercial side believes sporting quality, not just marketing, is what sustains the audience. For anyone watching F1 navigate the balance between entertainment and sporting integrity, that framing is either reassuring or a reminder of how much pressure that places on the racing itself.