
The horse-to-car analogy is a favourite of EV optimists, but it papers over a real difference: horses were replaced because cars were objectively faster and more capable, not just cleaner or cheaper to run. VW's sales chief is essentially arguing that adoption resistance is a temporary perception problem, not a product problem — which is a convenient read when your EV lineup is underperforming commercially. What the analogy can't account for is that ICE cars didn't ask buyers to change their infrastructure, their daily habits, or their relationship with range. Whether the parallel holds depends entirely on whether VW can close the gap on cost and convenience before patience runs out.
VW’s sales and marketing boss reckons people will move to EVs organically, just as they did with ICE cars in the early 20th century