WRC to get live BBC coverage from 2027

Free-to-air live coverage is a meaningful shift for a series that has spent years fighting for mainstream visibility in the UK. The BBC's reach puts rally stages in front of audiences who would never seek out a subscription stream, which matters for the sport's long-term health more than any single championship result. For existing fans, it also removes the friction of following the sport casually — the kind of access that builds the next generation of committed viewers. Whether the BBC commits the commentary talent and production depth the sport deserves will be the real test of how seriously this partnership is taken.